Either "actions speak louder than words" or the WACADAD principle "words are cheap and deeds are dear" works well for people. Unfortunately, it is just... it cannot be applied at all circumstances. Sometimes, WORD is the only one more additional input to be invested to keep the margin and to be successful.
AsmiK
"The man who... has performed a generous action, when he looks forward to those whom he has served, feels himself to be the natural object of their love and gratitude, and by sympathy with them.... And when he looks backward to the motive from which he acted... he still continues to enter into it, and applauds himself by sympathy with the approbation of this supposed impartial judge."
Adam Smith
"Friendship... is a kind of virtue, or implies virtue, and it is also most necessary for living. Nobody would choose to live without friends even if he had all the other good things.... There are, however, not a few divergent views about friendship. Some hold that it is a matter of similarity: that our friends are those who are like ourselves..."
Aristotle
Stanford Encyclopedia of Philosophy
(The song "True Friend" is recommended by Wert)
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